ABOUT ÅRE

THE SCANDINAVIAN Mountain resort 

Åre is a mountain resort town in Åre municipality located in western Jämtland with about 1500 inhabitants. Åre municipality has more than 11,500 inhabitants. For a long time, tourism has been the most important business and thanks to Åre's development, from being a winter ski resort to a year-round destination, jobs and the number of residents in Åre continues to increase.

Åre is the largest mountain and alpine resort town in Sweden, with its associated Alpine skiing area and Sweden's Alpine National Park, which has organized two world championships (the only in Sweden) and almost 100 World Cup competitions, and has one of the country's largest and developed tourism industries.

Åre med Åredalen has been a passage and a central meeting place since the Middle Ages; first of European pilgrims wandering on Nidaros roads to / from Norway, and then with a later summer turism of visiting so-called "air guests". The town was strengthened especially by the Mittbanan railway in 1882, which, for a few decades, transported the traveler from Örebro. The recent decade with ongoing development of the ski area and downhill biking during summertime has transformed the village of Åre into "a Swedish Whistler Mountain".

 

säteriåre

A BIT OF ÅRE HISTORY

The first people settled in Åre approximately 8000 years ago (‘Åre’ is said to be an ancient Sami word and an Old West Norse word for ‘peak’). The Åre valley has a rich history—from 5000-year-old Stone Age rock carvings, the fascinating Sami indigenous culture, to our present-day with World Cup competitions on its slopes. About 1,000 years ago, Vikings settled in Åre and its surrounding valleys. Around 1200 they converted to Christianity; this is when Åre's oldest church was built. The S:t Olavs pilgrimage route goes through Åre, starting from Selånger, just outside Sundsvall, where Olav Haraldsson landed in 1030 after several years in exile. He led his warriors from Selånger through Åre to Christianize Norway and reclaim the royal crown.   During the Middle Ages, the first ‘tourists’ in Åre were pilgrims on their way from Sundsvall, through Åre, to St. Olav’s Cathedral in Trondheim. Much later, another form of tourism developed after King Oscar II ensured the completion of the railway to Åre in 1882: these were the so-called ‘fresh-air guests’. They traveled to Åre to breathe its crystal-clear fresh air and climb Åreskutan. Albin Wettergren opened Åre’s first restaurant in 1882, and the Åre Mountain Station opened in 1891; opening the way for even more tourists. The funicular, built in 1910, made it easier for ‘fresh-air guests’ to hike in the mountains.   Since the 1940s, Åre has developed into one of the Nordic region’s most attractive sports and outdoor-activity centers—no longer a small village living off agriculture and copper mines. All year round, Åre attracts a growing number of visitors eager to enjoy its skiing, cycling, fishing, and hiking, in addition to its enticing array of renowned restaurants and cafés. Åre’s skiing is considered the best in Scandinavia, and in 2008 Åre was named among the top 10 ski resorts in the world after arranging the Alpine World Championships in 2007. The first time it hosted this competition was in 1954, and in 2019 it will arrange the Alpine World Championships for a third time.

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Åre by the lake
Bergbanan Åre
Åre kabinbana